How to Make Money
Online Without a Website
A pay-per-click affiliate program is a great way to leverage the keyword
skills you already have
If you've got some
successful keyword research and PPC advertising under your belt for your own
website, why not capitalize on that and make money online without one?
Affiliate marketing through pay-per-click makes it possible.
MSN adCenter and Yahoo
Search Marketing both allow direct linking to sites that are not your own. (But
don't try this with Google AdWords.)
Step 1: Start with a
big, broad market
Choose a broad market where there's a lot of searching going on. You want to get as many eyeballs as possible.
Choose a broad market where there's a lot of searching going on. You want to get as many eyeballs as possible.
Step 2: Do some
keyword research
Don't build your ads on broad, untargeted keywords, though. The competition for those will be fierce--and expensive. Your objective here is to find neglected, low-cost keywords within a broad, high-traffic market--and that's why it really helps to have keyword research experience.
Don't build your ads on broad, untargeted keywords, though. The competition for those will be fierce--and expensive. Your objective here is to find neglected, low-cost keywords within a broad, high-traffic market--and that's why it really helps to have keyword research experience.
And as I mentioned in
an earlier article, you need to look for specific problems that are shared by a
lot of people within a market. Then find relevant keyword terms that clearly
show a clear intention to buy or find out more information. Those terms are
much more likely to convert. And remember, you pay for every click, but you get
paid only when they convert.
The Microsoft
Advertising Intelligence tool can show you almost anything you'd like to know
about any given keyword, including similar keywords, traffic, cost per click,
and much more. The free Google AdWords Keyword Tool is also a quick and handy
way of getting ideas for keywords with high search volume and low cost per
click; just keep in mind that you can't use this strategy with Google.
Step 3: Find a good
affiliate merchant that targets your niche
In order to find a merchant that offers a relevant product and pays you a good commission, check out these affiliate networks and directories:
In order to find a merchant that offers a relevant product and pays you a good commission, check out these affiliate networks and directories:
Step 4: Write a PPC ad
that drives buyers to the affiliate merchant's site
Take a good look at the landing page your ad is pointing at and make your ad directly relevant to it. Your ad must:
Take a good look at the landing page your ad is pointing at and make your ad directly relevant to it. Your ad must:
·
address the specific problem you've identified.
·
include the keyword you've bid on, preferably more than once.
·
reflect the keywords of the landing page.
·
highlight a benefit of the product.
·
include a strong call to action. Running a pay-per-click affiliate campaign probably won't generate
hundreds of thousands of dollars for you right off the bat--but it is the
easiest way to leverage the keyword research and PPC skills you've developed in
building your own site. And when Microsoft adCenter and Yahoo Search Marketing
join forces sometime this year, you'll get the traffic from both, even if you
only advertise on one. That makes direct linking even more appealing.
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